Category Archives: Associations

Don’t Let You or Your Company Fall Victim to a Fairness Fallacy

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All organizations, no matter how truly noble their cause eventually find themselves attacked.  Yet there persists a common misconception that good deeds alone will safeguard an organization from scrutiny. We refer to this delusion as the “fairness fallacy.”

The biggest concern with this belief is that it often leaves organizations unprepared for or unable to effectively respond in times of crisis.… Continue reading →

Preventing Crisis: Tip #12 – The Art of the Apology

Many people have tried to create the perfect apology. The problem is that there may not be one.

For years, CEOs have been apologizing badly. Check out this video to see how not to apologize in a crisis situation.… Continue reading →

Preventing Crisis: Tip #1 – Know the Three Ps

Photo Courtesy of: The Dry Bones BlogAccording to a recent study, 79% of business decision-makers across the globe expect to experience a crisis within the next year – only half of those people said that their company currently has a crisis communications plan. There are ways to reduce your risk of falling victim to a crisis – the first is knowing the three Ps.… Continue reading →

Welcome to the PR HEAT INDEX

Epic PR Group is proud to launch the PR Heat Index, an assessment tool to help organizations evaluate their ability to predict and handle a crisis situation. 

We have long provided clients with guidance on planning and strategy for crisis, and with the introduction of this new assessment, anyone can receive a summary of where their current plans are successful or where they fall short.… Continue reading →

Association Executives on Handling a PR Crisis

To prepare for our session at ASAE’s Marketing, Membership and Communications Conference: Flash Crisis Managing Crisis Communications Quickly we interviewed three association executives in a variety of industries regarding their crisis communications experience. In the videos below the executives share how a crisis impacted their association,  members, executives and corporate partners.… Continue reading →