Category Archives: Flash Crisis

Preventing Crisis: Tip #12 – The Art of the Apology

Many people have tried to create the perfect apology. The problem is that there may not be one.

For years, CEOs have been apologizing badly. Check out this video to see how not to apologize in a crisis situation.… Continue reading →

Preventing Crisis: Tip #1 – Know the Three Ps

Photo Courtesy of: The Dry Bones BlogAccording to a recent study, 79% of business decision-makers across the globe expect to experience a crisis within the next year – only half of those people said that their company currently has a crisis communications plan. There are ways to reduce your risk of falling victim to a crisis – the first is knowing the three Ps.… Continue reading →

Urban Outfitter’s wasn’t so lucky this St. Patty’s Day

Just in time for St. Patrick’s Day, a recent crisis demonstrates that luck won’t always be on your brand’s side.

Urban Outfitters is taking a lot of heat from Irish organizations that say the brand’s St. Patty’s Day merchandise defames and debases the Irish community — stereotyping them as a bunch of drunks.… Continue reading →

Welcome to the PR HEAT INDEX

Epic PR Group is proud to launch the PR Heat Index, an assessment tool to help organizations evaluate their ability to predict and handle a crisis situation. 

We have long provided clients with guidance on planning and strategy for crisis, and with the introduction of this new assessment, anyone can receive a summary of where their current plans are successful or where they fall short.… Continue reading →

Consumer Crisis (Round Two) Looks Imminent for BofA

Bank of America, the nation’s second-largest bank with more than 55 million customers, is planning to tack on a monthly fee for basic checking account users unless they agree to bank online. Again.

Bank of America took a beating on social media last year after announcing plans to impose a $5-a-month debit card fee, which caused a more than 20% spike in account closings.… Continue reading →