Hillary Clinton’s spokesperson did what many PR people have only dreamt about doing. He told off a reporter that was antagonistic, demanding and teetering on downright rude. The Clinton aide felt as though he was being attacked and we can sympathize.… Continue reading →
Category Archives: Media Relations
Lance Armstrong Shows us How to Make 30% More Money – It’s Easy, Just Give Up
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Is the man who biked 15,225 miles (mostly uphill) to win seven Tour de France titles, giving up? It depends what you mean by “giving up.” He’s letting the USADA take his titles. But he is also earning a lot more money for his LIVESTRONG foundation; about $78,000 more a day to be exact.… Continue reading →
Preventing Crisis: Tip #12 – The Art of the Apology
Many people have tried to create the perfect apology. The problem is that there may not be one.
For years, CEOs have been apologizing badly. Check out this video to see how not to apologize in a crisis situation.… Continue reading →
Goldman Sachs PR Response: Firm Missed a Golden PR Opportunity
President of Epic PR Group, Adele Cehrs, was featured on the Bulldog Reporter’s Daily Dog today discussing Goldman Sachs’ response and their missed opportunities.
Her byline outlines the three reasons this issue is receiving so much play in the media.… Continue reading →
Welcome to the PR HEAT INDEX
Epic PR Group is proud to launch the PR Heat Index, an assessment tool to help organizations evaluate their ability to predict and handle a crisis situation.
We have long provided clients with guidance on planning and strategy for crisis, and with the introduction of this new assessment, anyone can receive a summary of where their current plans are successful or where they fall short.… Continue reading →