Many people have tried to create the perfect apology. The problem is that there may not be one.
For years, CEOs have been apologizing badly. Check out this video to see how not to apologize in a crisis situation.… Continue reading →
Category Archives: Non-profits
Welcome to the PR HEAT INDEX
Epic PR Group is proud to launch the PR Heat Index, an assessment tool to help organizations evaluate their ability to predict and handle a crisis situation.
We have long provided clients with guidance on planning and strategy for crisis, and with the introduction of this new assessment, anyone can receive a summary of where their current plans are successful or where they fall short.… Continue reading →
Kony 2012 and the “Bounce Effect”
If you’ve got a Facebook or a Twitter account, then there’s no way you missed the viral Kony video, produced by the charity Invisible Children. It spread across the web like wildfire this week, as the Charity hopes to bring Joseph Kony, the Ugandan leader of the violent, child-recruiting Lord’s Resistance Army, to justice.… Continue reading →
PR Takeaways from Komen’s Crisis
The recent Susan G. Komen/Planned Parenthood debacle provides an interesting case study for how an organization’s social media strategy can (often unintentionally) become a positioning strategy more quickly than ever.
After several days of public backlash both online and off, Susan G.… Continue reading →
The Red Cross Dodges PR Disaster With…a Joke
A flash crisis strikes again – and it created an embarrassing situation for The Red Cross. A social media manager for the organization mixed up her personal twitter with the organization’s twitter and posted the following (awkward) post: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right.”
The Red Cross took a unique approach to handling this flash crisis and posted this humorous response acknowledging the ‘rogue tweet’: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”
These types of crises require quick, strategic responses to minimize damage and avoid fueling the fire.… Continue reading →