Category Archives: Psychology of Believing

“Made in America:” A Valued Brand with a Caveat

New research suggests that consumers still value products that are “Made in America,” but they are particular about how they interpret the famous marketing slogan, especially when car shopping.

The top three reasons automobile shoppers say they purchased an American-made vehicle was because it “protects American jobs” (78 percent), “supports the American economy” (74 percent), and “keeps American dollars at home” (62 percent), according to a recent survey by AutoTrader.com.… Continue reading →

Preventing Crisis: Tip #12 – The Art of the Apology

Many people have tried to create the perfect apology. The problem is that there may not be one.

For years, CEOs have been apologizing badly. Check out this video to see how not to apologize in a crisis situation.… Continue reading →

Welcome to the PR HEAT INDEX

Epic PR Group is proud to launch the PR Heat Index, an assessment tool to help organizations evaluate their ability to predict and handle a crisis situation. 

We have long provided clients with guidance on planning and strategy for crisis, and with the introduction of this new assessment, anyone can receive a summary of where their current plans are successful or where they fall short.… Continue reading →

The Psychology of Believing: Cognitive Effects that Influence Communications

Part One: Overview

How does psychology influence PR? How does trust, persuasion, and other aspects of behavioral psychology influence the way your organization communicates with the media, consumers, industry partners and stakeholders?… Continue reading →

Preparing For a Crisis: Trust Trumps Likeability

Communications and marketing professionals are people pleasers by nature. However, concerns over being well-liked by executive staff can oftentimes negatively impact your organization’s crisis readiness. Being well-liked is great. But being a trusted advisor is better.

If you’re concerned that there are underlying issues within your organization that could create a communications crisis, but have been challenged in the past to address and fix concerns without being labeled as the ‘bad guy’, read on.… Continue reading →